• 20.11.2024 at 10:00 - 14:00 / Online
• held by Veronica Hoth
• module: Validation
• level: Basic

Language: English/German

What do your users and customers care about, when interacting with your product?

NOTE: This workshop is intended for founder teams that already have an idea they are working on. As you will work in groups on your ideas, please join the workshop with at least two members of your team.

This is part one of a three-part consecutive workshop series:

20.11.24: Human and Value Centered Design Workshop (1/3), 10-14 h
27.11.24: Prototyping and Testing Workshop (2/3), 10-14 h
04.12.24: Consultation on design and test results (3/3), 10-12 h

To fully benefit from the process, teams are encouraged to participate in all three workshops. Each session builds upon the previous one, guiding you from understanding user needs, through prototyping, to usability testing.

Designers and developers are responsible for the impact their digital products have on users. By incorporating ethics into the design process, they can anticipate and address potential issues early on. Today’s customers expect their values to be reflected in products, making ethics more important for startups. However, many startups lack the tools and resources to handle ethical concerns. To address this, we developed a practical approach that combines principles of HumanCentered Design (HCD) and Design Thinking, that helps startups integrate ethical reflection into their product design and development processes.

You will learn this easy-to-apply approach, which follows these steps:

1. Interview: Understanding user needs

2. Problem Statement: Defining the core user requirement

3. Ethical Consideration: Identifying potential negative consequences

4. Ideation: Sketching a design idea

Coach: Veronica Hoth is a designer with over ten years of practical experience, specializing in user experience and human-centered design. She is a research associate at Chemnitz University of Technology and a doctoral candidate at the Technical University of Berlin. Her areas of focus are in user experience and human-centered design. She researches design ethics to integrate value-oriented design into the human-centered design process for Small and Medium Sized Enterprises and Startups. Her focus is on considering privacy and diversity in the design of HCI (Human-Computer Interaction). Since May 2023, she has been responsible for the conception and implementation of workshops, publications, and lectures on value-oriented digitalization and design in the area of fairness and diversity within the project “Mittelstand Digital Zentrum – Fokus Mensch.” https://www.digitalzentrum-fokus-mensch.de/themen/fairness-und-diversitaet/veronica-hoth