Startups don’t always have access to large user bases or vast amounts of data, but that doesn’t mean you can’ make data-driven decisions. In this workshop, we’ll explore how to analyse user behaviour by looking at the right product KPIs while filling gaps using qualitative insights like surveys and interviews.
We’ll dive into strategies for balancing small-scale data and user insights to drive growth, all rooted in practical experience.

Agenda:

1. Achieving Business Goals: Defining success metrics to steer your product in the right direction.
2. Maximising Impact from Small Data: Turning small datasets into meaningful insights.
3. Spotting Trends and Anomalies: Detecting patterns in your customer journey and deep diving into causes to find solutions.
4. Practical, Data-Driven Decision Making: Aligning your team and taking calculated risks based on user insights.

Coach: Falco Huhold