Closing the Deal: Negotiation Strategies for Startups

In this interactive, hands-on workshop, startup teams will deepen their sales skills, with a strong focus on negotiation and closing.

Building on the key stages of the sales process, the session focuses on practical strategies to negotiate confidently, address customer objections, and move sales conversations towards a successful close.

Participants will learn how to:

• Apply effective negotiation techniques in challenging sales situations
• Respond confidently to hesitant or undecided customers
• Recognize buying signals and navigate the final stages of a sales conversation
• Present and negotiate offers to reach mutually beneficial agreements
• Develop strategies to close deals successfully

The workshop is designed for startup teams looking to strengthen their negotiation skills and improve their ability to convert sales opportunities into successful deals.

Previous participation in the sales workshop „From Sales Structure to Negotiation Practice: Methods & Application“ from 20.05.2026  is helpful but not required.

Coach: Lutz Schäfers

• Sales manager at Polytech Domilens GmbH (Gemany-North)
• Sales Director at Euronet Software AG (D-CH-B-NL)
• Head of Sales at CooperVision GmbH (D-A-CH)

More than 20 years of experience in training and coaching Account- and Key Account Managers

Lead more than 100 workshops for sales and marketing professionals

Extense expertise in:

• Product presentations
• Proposal development
• Building and structuring sales organizations.

‍

Anmeldeverfahren Windhundprinzip

Anmeldebeginn Mi., 19. Juni 2024, 00:00 Uhr

Anmeldefrist Mo., 30. Nov. 2026, 14:30 Uhr

Maximalanzahl Teilnehmer*innen 30