• 04.12.2024 at 10:00 - 12:00 / Online
• held by Veronica Hoth
• module: Validation
• level: Basic

Language: English/German

NOTE: This workshop is intended for founder teams that already have an idea they are working on. As you will work in groups on your ideas, please join the workshop with at least two members of your team.

This is part three of a three-part consecutive workshop series:

20.11.24: Human and Value Centered Design Workshop (1/3), 10-14 h
27.11.24: Prototyping and Testing Workshop (2/3), 10-14 h
04.12.24: Consultation on design and test results (3/3), 10-12 h

To fully benefit from the process, teams are encouraged to participate in all three workshops. Each session builds upon the previous one, guiding you from understanding user needs, through prototyping, to usability testing.

The Human-Centered Design (HCD) process is especially valuable for startups because it focuses on understanding and solving real user problems—key to creating products that people actually want and need. After the first two workshops, you’ve identified a core user requirement, sketched a value-centric design solution, and developed wireframes and a click dummy to conduct a usability test. In this final session, we’ll provide an opportunity to reflect on the process and address specific questions about your individual designs and usability test results

Coach: Veronica Hoth is a designer with over ten years of practical experience, specializing in user experience and human-centered design. She is a research associate at Chemnitz University of Technology and a doctoral candidate at the Technical University of Berlin. Her areas of focus are in user experience and human-centered design. She researches design ethics to integrate value-oriented design into the human-centered design process for Small and Medium Sized Enterprises and Startups. Her focus is on considering privacy and diversity in the design of HCI (Human-Computer Interaction). Since May 2023, she has been responsible for the conception and implementation of workshops, publications, and lectures on value-oriented digitalization and design in the area of fairness and diversity within the project “Mittelstand Digital Zentrum – Fokus Mensch.” https://www.digitalzentrum-fokus-mensch.de/themen/fairness-und-diversitaet/veronica-hoth