Value Centric UX for Startups: Human & Value Centered Design Workshop (1/3)


  • 20.11.2024 at 10:00 - 14:00 / Online
  • held by Veronica Hoth
  • module: Validation
  • level: Basic

Language: English/German

What do your users and customers care about, when interacting with your product?

NOTE: This workshop is intended for founder teams that already have an idea they are working on. As you will work in groups on your ideas, please join the workshop with at least two members of your team.

This is part one of a three-part consecutive workshop series:

20.11.24: Human and Value Centered Design Workshop (1/3), 10-14 h
27.11.24: Prototyping and Testing Workshop (2/3), 10-14 h
04.12.24: Consultation on design and test results (3/3), 10-12 h

To fully benefit from the process, teams are encouraged to participate in all three workshops. Each session builds upon the previous one, guiding you from understanding user needs, through prototyping, to usability testing.

Designers and developers are responsible for the impact their digital products have on users. By incorporating ethics into the design process, they can anticipate and address potential issues early on. Today’s customers expect their values to be reflected in products, making ethics more important for startups. However, many startups lack the tools and resources to handle ethical concerns. To address this, we developed a practical approach that combines principles of HumanCentered Design (HCD) and Design Thinking, that helps startups integrate ethical reflection into their product design and development processes.

You will learn this easy-to-apply approach, which follows these steps:

1. Interview: Understanding user needs

2. Problem Statement: Defining the core user requirement

3. Ethical Consideration: Identifying potential negative consequences

4. Ideation: Sketching a design idea

Coach: Veronica Hoth is a designer with over ten years of practical experience, specializing in user experience and human-centered design. She is a research associate at Chemnitz University of Technology and a doctoral candidate at the Technical University of Berlin. Her areas of focus are in user experience and human-centered design. She researches design ethics to integrate value-oriented design into the human-centered design process for Small and Medium Sized Enterprises and Startups. Her focus is on considering privacy and diversity in the design of HCI (Human-Computer Interaction). Since May 2023, she has been responsible for the conception and implementation of workshops, publications, and lectures on value-oriented digitalization and design in the area of fairness and diversity within the project “Mittelstand Digital Zentrum – Fokus Mensch.” https://www.digitalzentrum-fokus-mensch.de/themen/fairness-und-diversitaet/veronica-hoth

Sign in to Science & Startups Academy Workshops

Online registration

Validation


General

From business idea to business model (as the basis for a financial plan)

Held by
Olaf Stichtenoth

09.09.2024

Advanced

Validation

Developing Systemic Perspectives and Strategic Roadmaps

Held by
Serena Bonomi

10.09.2024

Advanced

Finance/ Legal

Startup Insurance Guide: what I as a founder truly need

Held by
Romy Tenbieg, Nicolas Gain, Teal Insurance Broker GmbH

16.09.2024

Basic

Validation

Building personas - focus on what your customers really want

Held by
Rob Manzano

18.09.2024

Advanced

Legal

Company Foundation (GmbH) - Legal Aspects

Held by
Dr. Ingo Schneider

08.10.2024

Basic

General

Team Dynamics – The Ins and Outs for Productive Team Work

Held by
Konstanze Bittmann

24.10.2024

Advanced

Marketing/ Finance

Pricing for Startups and Revenue Stream

Held by
Simone de Ruosi

30.10.2024

Advanced

Validation

Sustainable Business Models

Held by
Prof. Dr. Jan Kratzer; Dr. Karina Cagarman; Dr. Kristina Fajga; Charleen von Kolpinski

05.11.2024

Basic

Company Foundation (GmbH) - Legal Aspects

Held by
Dr. Ingo Schneider

14.11.2024

Basic

Validation

Strategic Product Evolution: Turning product vision into strategy and roadmap

Held by
Ken Knoll

15.11.2024

Advanced

Project Management

Expert Consultation on Sustainable Entrepreneurship

Held by
Charleen von Kolpinski (Department of Entrepreneurship & Innovation Management, TU Berlin), Dr Kristina Fajga (CfE, TU Berlin)

19.11.2024

Basic

Validation

Value Centric UX for Startups: Human & Value Centered Design Workshop (1/3)

Held by
Veronica Hoth

20.11.2024

Basic

General

Let's talk about conflict! Basics of conflict management for founding teams

Held by
Rebecca Meyer, Anna Dick, Status Flow

22.11.2024

Advanced

Validation/ General

Sustainable Business Models

Held by
Prof. Dr. Jan Kratzer; Dr. Karina Cagarman; Dr. Kristina Fajga; Charleen von Kolpinski

26.11.2024

Basic

Validation

Value Centric UX for Startups: Prototyping & Usability Testing Workshop (2/3)

Held by
Veronica Hoth

27.11.2024

Basic

Validation

Value Centric UX for Startups: Consultation on Design & Test Results (3/3)

Held by
Veronica Hoth

04.12.2024

Basic

Project Management

Expert Consultation on Sustainable Entrepreneurship

Held by
Charleen von Kolpinski (Department of Entrepreneurship & Innovation Management, TU Berlin), Dr Kristina Fajga (CfE, TU Berlin)

17.12.2024

Basic

Find other workshops in the same phase

Back to Top